Skip to main content

WELCOME TO
MIDLANDS

Invest Now

100% Kiwi owned since 1896 and based in Hawke’s Bay, we’re an investment manager helping New Zealanders get better returns on their hard-earned money. We provide a proven, low risk investment backed by real property and land assets. Best of all, with no fixed term and regular cash returns, you can enjoy easy access to your money.

Meet Rhys Trusler, our CEO

I’ve spent years working for big banks and finance companies around the globe. What I love most about Midlands, is that we’re a 100% kiwi owned and operated company who is relentlessly driven to do things smarter for the benefit of hard-working New Zealanders. We’re run for and by smart, sensible human beings who seek out better ways of investing and lending every day.

That’s why, as a specialist non-bank mortgage lender, we’re able to help the hard workers, the get up and goers, the doers, believers and the self-starters get ahead in property when the big banks just say no.

It’s also why we can offer a proven, conservative investment opportunity for New Zealanders wanting to grow their future wealth, save for one of lifes big goals or have some fun with their hard-earned life savings.

And that’s why I invest my own money in Midlands.

THE STUFF WE’RE PROUD OF

No bankers here!

We’re Midlands and we’re delighted to not be a bank. We’re conservative, without the stuffy suits. We’re proudly local & independent. We’re brave and curious, thinkers and challengers and relentlessly driven to things smarter. No stuffy suits, chatbots or early withdrawal fees around here.

Owned by New Zealanders for New Zealanders

The big 4 Aussie owned banks made over $7 billion of profit off hard working kiwis in 2025 and are consistently more profitable than the ones on their own soil. Fair Dinkum! Midlands is 100% New Zealand owned and operated and proud to be based in the beautiful Hawkes Bay.

Your money is your money

At Midlands you have choices. We offer you regular cash returns on your investment or the opportunity to build long term wealth. Best of all, with no fixed term you have easy access to your money. Now that’s smart.

Be real humans

Call us old fashioned, but at Midlands, we love real people. Chatbots and robots have a place, but we think when you’re investing your hard-earned money, it’s nice to know you can pop in and see us or pick up the phone to chat to our friendly team of humans (during normal business hours).

The origins of Midlands go all the way back to

1896

That’s 130 years of smarter investing.

Learn More

Good stuff we’re doing

At Midlands, we’re proud to be part of our local community. We support a number of local clubs, charities and causes, all of whom make a positive contribution to our community. A few of these are below. It’s nice to know we fund this out of Midlands money, not our investors’ money.