About Midlands FUnds Management

PROUDLY NOT A
PACK OF BANKERS

Midlands is an investment and specialist non-bank lending company based in the Hawke’s Bay that traces its origins back to 1896. We provide an alternative, low risk way to invest in the New Zealand property sector, without direct property ownership. Better yet, unlike bricks and mortar, your money is on call when you need it and delivers regular cash returns.
Now that’s smart.

INVEST NOW

Meet Rhys Trusler, our CEO

I’ve spent years working for big banks and finance companies around the globe. What I love most about Midlands, is that we’re a 100% kiwi owned and operated company who is relentlessly driven to do things smarter for the benefit of hard-working New Zealanders. We’re run for and by smart, sensible human beings who seek out better ways of investing and lending every day.

That’s why, as a specialist non-bank mortgage lender, we’re able to help the hard workers, the get up and goers, the doers, believers and the self-starters get ahead in property when the big banks just say no.

It’s also why we can offer a proven, low risk, on call investment opportunity for New Zealanders wanting to grow their future wealth, save for one of lifes big goals or have some fun with their hard-earned life savings.

And that’s why I invest my own money in Midlands.

The stuff we’re proud of

We’re not a pack of bankers

We’re Midlands and we’re delighted to not be a big bank. We’re proudly local & independent. We’re brave and curious, thinkers and challengers and relentlessly driven to things smarter. No stuffy suits, chatbots or early withdrawal fees around here.

Owned by NZ’rs for NZ’rs

The big 4 Aussie owned banks made $6.48 billion of profit off hard working kiwis in 2023 and are consistently more profitable than the ones on their own soil. Fair Dinkum! Midlands is 100% New Zealand owned and operated and proud to be based in the beautiful Hawkes Bay.

Your money is your money

At Midlands you have choices.
We offer you regular cash returns on your investment or the opportunity to build long term wealth. Even better, your money is on call when you need it. No fees, no questions asked. It’s your money after all.

Sensible lending

Your money will only ever be used to provide first mortgage security loans for New Zealand property & land assets (supported by some cash in the bank). No bitcoin, NFTs or other tricky business round here. Just good old fashioned, tried and true bricks & mortar as security.

Be real humans

Call us old fashioned, but at Midlands, we love real people. Chatbots, robots and AI have a place, but we think when you’re investing your hard earned money its nice to know you can pop in and see us or pick up the phone and chat to our friendly team of humans (during normal business hours).

We’re for the doers

At Midlands, we believe New Zealanders deserves the opportunity to change their financial future and grow their long-term wealth. We celebrate and support the hard workers, the get up and goers, the doers, believers and the self-starters.

GOOD STUFF WE’RE DOING

At Midlands, we’re proud to be part of our local community. We support a number of local clubs, charities and causes, all of whom make a positive contribution to our community. A few of these are below. It’s nice to know we fund this out of Midlands money, not our investors money.